Media Room

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In our ongoing commitment to education in holistic parenting, ERGObaby is please to announce our sponsoring of the "Indigo Festival," community celebrations of Holistic Pregnancy and Parenting.  For more information about the festivals, and to see an up to date schedule, visit their website,... http://www.theindigofestival.com.

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In April, 2008, ERGObaby received accreditation from the Better Business Bureau. Universally recognized as the standard for honest and reliable businesses, The Better Business Bureau represents quality and integrity. ERGObaby is proud to be a member.
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What is World Breastfeeding Week?
It is celebrated in 120 countries and celebrates the signing of the Innocenti Declaration, produced and adopted in 1990 by participants at the WHO/UNICEF meeting on "Breastfeeding in the 1990s:  A Global Initiative on the Protection, Promotion and Support of Breastfeeding".  The document lists the benefits of breastfeeding, plus global and governmental goals.

The focus this year is to support "women in their efforts to do what is most important for the health and survival of their children through the best and most cost-effective intervention:  early and exclusive breastfeeding."

In conjunction with the Olympics, the theme for LLL in the USA 2008 WBW is Mother Support: Going for the Gold...supporting mothers so they can achieve the gold standard of infant feeding: breastfeeding exclusively for six months, and providing appropriate complementary food with continued breastfeeding exclusively for up to two years or beyond.

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Rachel Konrad, Associated Press
Sunday, May 25, 2008

16.jpgYOSEMITE NATIONAL PARK -- It had been at least 24 hours since we had seen other humans, and the trail seemed to be ours alone -- gleaming granite slabs, scrabbly switchbacks, glorious glimpses of the Grand Canyon of the Tuolumne River, and jagged Sierra spires under cloudless skies.
But the meditative crunch-crunch-crunch of our boots soon gave way to men's voices. A trio of bearded 20-somethings approached.

"Whoa, baby!" gasped the group's gnarly looking leader, pointing to our son, snuggled up in a baby carrier on my chest.
"Lucky dude! He gets a free ride!" joked another.
"Can you carry me, too?" wheezed the laggard.

My husband, Stephen, and I stopped to chat with them. It was our fourth Yosemite trip of the year, and we had become accustomed to questions, comments and astonished stares from nearly everyone we met. Few people have seen a toddler in the back country -- let alone a woman carrying a loaded backpack, plus her child strapped to the front.

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A carried baby is a happy baby.  Carrying your baby makes mothering also easier and more relaxing by increasing the levels of your mothering hormone prolactin. Ergo baby carriers offer sturdy and body-friendly support for mothers and babies, and are an ideal carrying system. Highly recommended.
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2007 was a fantastic year for ERGObaby! In May, the ERGObaby carrier was named one of Parenting Magazine’s “Top 20 Baby Products of the Last 20 Years”. This issue of Parenting Magazine unveiled the culmination of ten months of research and feedback from hundreds of parents across the country, and our inclusion on the list is truly an honor!

We were consequently featured on “The Today Show” in May as they highlighted some of these top 20 products, and on October 23, Elizabeth Hasselbeck of “The View” named the ERGObaby carrier as one of the “must haves” for new parents. The audience, which was comprised primarily of expecting parents, each received an ERGObaby carrier as a gift for being a part of Hasselbeck’s baby shower celebration.

In September, we attended the ABC Trade Show in Las Vegas, where we launched our new Organic line of babywearing products. These durable, high-quality carriers and accessories offer parents an eco-conscious alternative. Babies love the soft fabric! At the trade show, we also presented our Hawaiian print baby carrier, which features a vintage tropical Hawaiian print on a cream-colored background.

In 2008, we are celebrating our sixth year in operation, and are anticipating more exciting events. We are happy to announce that, after years of pending, we have received our US Patent (# 7,322,498). This coming June, ERGObaby owner and designer Karin Frost is sponsoring the keynote speaker at the 2nd Annual Babywearing Conference in Chicago. The conference will be held June 25 – 28 at the Lincoln Park campus of DePaul University, and will include music, yoga, lectures, and more! In September, we will return to the Industry’s largest Trade Show, the ABC Kid’s EXPO in Las Vegas.

As we continue to grow and evolve, we greatly appreciate all of the word-of-mouth support we receive from the babywearing community. Every day, we receive testimonials from parents praising the ERGObaby’s quality, safety, and style. We pride ourselves on providing exceptional customer service, fulfilling requests and answering questions in a timely, courteous, and professional manner. We look forward to continuing to provide outstanding baby carriers and accessories, enabling parents to incorporate their babies into their lifestyle in the most peaceful, loving, and natural way possible.

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nalugo_1.pngNalugo has discovered the real benefits of breastfeeding, which she wants to share with other mothers
By Carol Natukunda

HER maternity leave was tormenting. Each day that passed, Josephine Nalugo,30, wondered what she would do when her baby finally arrived. Would she abandon the baby for the sake of her job or would she resign and breastfeed?

Days went by, the baby came, but even on the last day of her leave, she had not made up her mind. That was way back in 2004.
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USA_TODAY.jpgBy Curtis Lum, The Honolulu Advertiser

USA_TODAY_Lifestyle.jpgHaving a baby can be a life-changing experience for a woman. For Karin Frost, giving birth to her first child also spawned the start of a life-altering business.

Frost owns Ergo Baby Carrier, which produces a line of baby products — including backpacks, tote bags and diaper bags — all designed by Frost.

She was a 41-year-old first-time mom in 2001 when she felt compelled to develop a baby carrier for her newborn son.

She was disappointed with the baby slings and pouches on the market and wanted one that kept her son as close to her body as possible, while also being comfortable.

Today, Frost's company sells 10,000 to 12,000 Ergo BabyCarriers a month at a base price of $92.

What makes her product different, she said, is that the carrier lets the bulk of the baby's weight sit on the mother's hips. The carrier also is designed so the baby's weight doesn't put much pressure on its spine.
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Erika Engle


It was an incredible plum for ERGObaby Inc., a small business on Maui.  The company’s baby carriers appeared in Parenting magazine’s 20th anniversary issue, listing 20 products the magazine’s editors were “so glad were invented in the past 20 years.” 

“We were just thrilled,” said ERGObaby Sales Manager Angela Pennette.

Only 20 products made the list and the Maui-born ERGObaby carrier was right up there with potable DVD players, washable markers and the sippy cup.
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TUV Rheinland Product Service provides safety certification to enable manufacturers of products to demonstrate that they meet recognized standards and specifications.

Manufacturers must demonstrate that the components for use in their products meet specific sets of safety requirements relevant to their intended purpose. 
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